Recently, the overseas import and export mode of Chinese enterprise has changed from guarantee of production base or developing the establishment of overseas market advanced base and other simple forms to a lowly appraised form of active merger and acquisition of overseas enterprise with certain technical force, such as Shanghai Automotive Corporation bought Ssangyong Motor, TCL and etc, all these cases belong to one of the import and export modes mentioned above.
Communist Communist Party's "Sixteenth National Congress" report said "By using capital as the bonds and relying on the market forces, we shall establish highly competitive large enterprise groups with trans-regional, inter-trade, cross-ownership and trans-national operations." This marks that with the establishment and constant improvement of Chinese socialist market economy, along with the acceleration of international economic integration, the large enterprises which have large construction, high intensive changes rate, dominant position in the industry and play a guiding role in the development of industrial development after strategic reconstruction, not only are the inevitable demand to guarantee the leading role of Chinese economy, but also the objective requirement for Chinese enterprises to improve their survival capability and competitive capability in international competitive environment.
In addition, based on the open strategy of "go out" in 2000, Chinese enterprise have embarked on active market development strategy around the world, and growing continually in this fierce competitive global economic market. While promoting the implementation of "go out" policy actively, there is a rising clamour for "bring in" policy. Policy "bing in" policy not only means the direct investment of China to overseas enterprises, what's more, it means that Chinese enterprises use aggressive overseas import and export strategies to obtain technologies with the methods of attracting investment from overseas market, merge and so on, having a broad implication.
After entering into WTO, in order to guarantee the stability of domestic market, China began to merge overseas enterprise actively. After entering into WTO, the competition in domestic market is fierce, especially the short growth stage and poor brand effect of Chinese enterprises, both have a weak control of overseas market and domestic market. Therefore, in order to make up their own weaknesses, some enterprise began to attract investment and merge some technology intensive enterprises. For example: Ssangyong Motor and other enterprises have high market share and a certain influence in the industry, through mergers of such enterprise, Chinese enterprise can obtain new technology and brand effect in the short term.
The capital structure and dominant structure of Chinese enterprise are pretty weak, therefore, generally they would get the evaluation below actual value in world market, but comparatively, the technical power has reached a very high level which meets the standard of mergers and acquisitions for China. Therefore, this paper first introduce relevant theories about import and export of overseas market and the general situation of import and export of overseas market for Chinese enterprises, then makes a strategy comparison through the market case analysis on Shanghai Automotive Corporation bought Ssangyong Motor, TCL entered French and Germany markets, finally, puts forward relevant coping solutions.