Introduction
Vietnam is attracting market with developing economic, political stability, person's income is improved, beauty demand increasing. More and more foreign investors focus Vietnam, including Korean Cosmetic Companies. However, Competition between famous brands is highly. Therefore, Korean Cosmetic Companies need effective marketing plan to cope with strong competition
Problem Statement
In Vietnam Market, what are best Solutions for Korean cosmetic companies?
Purpose
Situation of Skin-Care market (Macro and Micro) in Ho Chi Minh City. Survey 200 woman to analyze Beauty demand (for Skin Care Product).
Research tools
Interview (Questionnaire) and secondary data, SPSS program
Finding & analysis
The market environment in Vietnam in term of economic, legal, culture and technology is favorable. The beauty demand in skin care products of the Vietnamese women is increasing. However, the competition is high. The Korean Cosmetic Companies should be competitor oriented.
Structure of thesis
Chapter I: Introduction of background about Vietnam Cosmetic Market in international integration, objects, goals and methodology. Chapter II: Theoretical background of the External Business Environment, Marketing Mix and Consumer Behavior. Chapter III: Vietnamese Cosmetic Market: Overview of Macro Situation, Research of Micro Situation and Problems. Chapter IV: Marketing Strategy for Korean Cosmetic Companies (Product, Price, Place and Promotion). Chapter V: Conclusion including summarizes and shows general assessment of whole thesis.