The number of foreign students of universities in Korea have increased steadily. Especially Chinese student will grow fast. Whatever the reason for this increase may be, universities in Korea have been delighted with the increase of foreign students as part of the globalization plan. The certain thing is that the number of foreign students will grow continuously in the future.
And as result of the research that a majority of numerous foreign students are Chinese students, So Chinese student is a important abroad market for Korea. To find out how to extend Chinese market and attached more Chinese students, we have to find out which choice factors and satisfaction is the relationship between the satisfaction and university choice factors.
To meet the goal, 117 samples of Chinese student were surveyed by the population group of the Chinese students who study in Daegu-Kyungbuk Area. The data were analyzed by using SPSS for Windows 17.0
The results of this study shows that: the university choice factors(quality of university, graduate employment rates, surroundings condition, university life, capacity of faculties) is very important factors in Chinese student in choosing the nation and university In Daegu-Kyungbuk Area. Especially university life and capacity of faculties are most important factors of university choice factors.