In today's knowledge societies, Knowledge of human values and the direction of greater emphasis on social paradigm has evolved from. The contemporary social change, the driver of a tourist charter bus, changing the perception of quality of service with the customer's value has changed.
The present study of the tourism charter bus driver meets the quality of service that affect the travelers will have to investigate.
The purpose in performing these studies in the tourist charter bus driver for service quality research based on the theory that the leading variables, such as the cleanliness, comfort and spatiality, Convenience, safety, hospitality variable factors were extracted.
Questionnaire consists of the following. 9 items demographic characteristics, general features 5 questions, quality of service of 28 questions was used. Part of the survey data demonstrate the statistical analysis package SPSS 12.0 for Windows statistical program was utilized. The following is a sample analysis of the characteristics. frequency analysis, factor analysis, reliability analysis, correlation analysis was conducted.
In addition, over the significance of each variable t-test to verify the placement and members analysis of variance (one-way ANOVA with Duncan's multiple range test) were used. Charter bus driver and tourist travel to the satisfaction of the quality of service to verify the impact of multiple regression analysis was used.
The results of this study are summarized as follows.
First, the tourist charter bus driver to wear a uniform, depending on the existence of a tourist charter bus traveler satisfaction Tablets (+) showed the impact. Second, the cleanliness of tourist charter bus driver is traveler satisfaction Tablets (+) showed the impact. Third, the tourist charter bus driver traveler satisfaction of agreeableness Tablets (+) showed the impact. Fourth, the tourist charter bus driver in space traveler satisfaction Tablets (+) showed the impact. Fifth, the comfort of tourist charter bus driver is traveler satisfaction Tablets (+) showed the impact. Sixth, the tourist charter bus driver meets the safety of travelers Tablets (+) showed the impact. Finally, the tourist charter bus driver to meet the traveler's hospitality Tablets (+) showed the impact.