The purpose of this study is to examine consumer's selective factors in domestic or international department stores and the improving competitiveness of department stores. Many businesses, including department store industry, always consider the improving competitiveness and set up their management strategies regularly or irregularly to overcome the difficulty or severe competition in drastically changed and competitive environment.
In the current study, I investigated the concept, history, and feature of department store in domestic and international. On the management strategies, I investigated the general marketing, structure marketing, and environmental marketing strategies. In addition, I examined the deterministic factors between the consumer buying behavior and selection of store.
The main results of this study are as follows; it is important the distinction of targeting, the adequacy of the price, and marketing and sales promotion.
They might be suggest the strategy for the breakthrough to sales increase, through investigation on the consumer buying behavior and management strategies of domestic and international department store. Additionally, I think that it needs the furthermore study about more specific factors on management and improving competitiveness of department store.