As town house is a housing type that accepted merit of independent house and merit of multi-housing unit(apartment), and solved demerits, it is convenient for maintenance, is secured independence, and has realization like apartment, thereby being the housing type available for giving a sense of satisfaction to dwellers.
Also, a proper site as land for a high-rise apartment building gets decreasing. Even the housing users are paying attention of selecting house to the trend with a desire for qualitative enhancement in housing environment. Thus, the town house proceeds with being gradually developed by utilizing the land development district and the natural green with the center on Metropolitan Area and regionally large cities now at home. So, the foundation of popularization is being formed even domestically.
However, in case of the block-type independent house site within the land development district, the development into large Pyeong type was developed without considering demand, due to limitation of household number by plot. As a result, the large-scale deficient situation was brought to Jukjeon in Yongin, Dongbaek in Yongin, and Dongtan region in Hwaseong. As a method for overcoming this large-scale insufficient situation, the alternative called price discount was proposed. However, this is also a situation of being beyond ability.
As the domestically town-house project is in the level of the introductory period, lots of time and costs can be said to be required for forming proper commodities for users' preference. Accordingly, this study grasps preference targeting consumption brackets who want town house, analyzes this, and seeks for a plan for the qualitative housing enhancement in consumers after this. Thus, the aim is to be conducive to a successfully product-development strategy in management company and construction company.