As Korea is advancing, necessity of a quality service on realty, which takes a huge part of individual's wealth, and a state of financial turmoil caused by restructuring in realty industry, opening markets to foreign companies, moving to an information-oriented and financial-centered society have demanded an improvement in real estate brokerage services. However, Korea's realty industry has not satisfied the demand.
The purpose of the study is to suggest systematically practical alternatives, which are resulted from the following; The study finds problems of real estate brokerage services by analyzing the current brokerage services in Korea and their characteristics, and then looks for possible solutions for the problems. The study reviews the solutions in terms of strengthening competitiveness, which can be defined by having trustworthy real estate brokerage services, improved service quality and a high speciality.
The research methods of the paper begin with understanding the concept of brokerage services, comparing and analyzing brokerage services abroad and in Korea, and examining current status of real estate brokerage service industry and environmental changes. To find problems and suggest solutions, it is widely consulted that books from inside and outside of Korea, journals, research reports, statistics, dissertations, government announcements and internet materials.
This thesis consists of 5 chapters, which are the following.
Chapter 1. Introduction - describing the purpose of the study, the methods and range of the study and previous study.
Chapter 2. Consideration on real estate brokerage services - looking at the concept, characteristics and types of real estate brokerage services; comparing to foreign real estate brokerage services followed by analyzing.
Chapter 3. Analysis of environmental changes in real estate brokerage services caused by restructuring in realty industry, opening markets to foreign companies, moving to an information-oriented and financial-centered society, and of current status in real estate brokerage service industry.
Chapter 4. The problems and solutions of profession in real estate brokerage services - Identifying problems by analyzing necessity of improving the licensing system of licensed real estate agents, excessive workload, escrow system, lack of practical field education for licensed real estate agents and customer satisfaction; suggesting improvements on licensing system for licensed real estate agents, limiting the workload, having responsibility for damages, launching an integrated real estate service, training experts as solutions.
Chapter 5. Conclusion - reviewing the institutional frame needed to be improved in the current real estate brokerage services; summarizing the problems and solutions; and describing researcher's the suggestions and hopes.