A company is advertising with company public information with various ways. This study about role of PPL is visual and a hearing enemy effect is how in a brand image of a hotel company examined whether affected.
The study results are as follows. The first, the TV advertisement and the radio advertisement and the electric bulletin board advertising noted a brand image of a hotel company was affecting. The second, when consumers used a TV advertisement and a radio advertisement, the conviction degree about a late brand image was not able to feel a difference greatly. The third, when consumers used a radio advertisement and an electric bulletin board advertisement, the conviction degree about a late brand image was not able to feel a difference greatly. In this way there would be at a conviction degree about a brand image of a hotel company, and it was examined between a radio advertisement and the electric bulletin board advertisements which were a type because a difference was not.
The fourth, the conviction degree about a late brand image was not able to feel a difference greatly in time for consumers to use an electric bulletin board advertisement and a TV advertisement either. Therefore, there was at a conviction degree about a brand image of a hotel company, and there was not a difference between an electric bulletin board advertisement and TV advertisements. In this way so that consumers are late to a hotel company a TV advertisement and a radio advertisement and electric bulletin board advertising recognize a brand image of a company burn is considerable affecting.