In this research, we studied how human element, physical service quality and price could effect on customers' satisfaction and revisit. This research has been accomplished to establish basic strategy which can improve customers' satisfaction and revisit by studying how customers of skin aesthetic shop react on different service qualities and statistic analyzing on human element service, physical service quality and service price.
Several critical factors werefound in this study.
First, it is more effective to set price strategybased on human element, physical Qualities for higher customer satisfaction.
Second, customers who have higher revisit intention prefer fine service with reasonable charge.
Third, the more satisfied customer has the more revisit intention. Thus quality of human element service and range of the price can be regarded as significant factors that strongly attract customers.
Fourth, gender, age and job none of these are considerable facts related to customer satisfaction and boosting their revisit intention.
Seventh, we need to pay attention to customers coming to skin aesthetic shop whose educational background has been steadily raised. Therefore human element, physical service quality should follow up with customers' demands.
Fifth, we need to focus on customers' income. Customers' satisfaction and revisit intentions are related to their income. The fact that customer with more income has stronger satisfaction and revisit intention shows the main customers of skin aesthetic shop should be considered as people who make certain level of income.