Since the local autonomy established, every local areas are taking a great deal of effort to develop their area by creating their characteristic image and attracting the interest of other areas. While enforcing the competitions among others areas the local cultural art festivals are utilized as a tool to develop their local area with a unique identity. Chuncheon city with a calm image as the city of lake has come to add a new image as a cultural city through the successful local cultural art festival. The subject of this study is based upon the Chuncheon puppet festival which has rendered Chuncheon city a great image improvement.
The main purpose of this study is to offer the efficient method of improvement by the introduction of the back ground of the festival, the analysis of its social contribution and the exposition of the containing problems in the festival.
Primarily, the 'Chuncheon puppet festival', unlike other area's leading by the local autonomy, began with artists, enterprises and very unique back ground of establishment, was hold without any support from the local autonomy.
Now, the 'Chuncheon puppet festival' has been gained good reputations as a successful model of festival with much of interest and support of Chuncheon city for 15 years. I am so sure that the 'Choncheon puppet festival' has a huge potential to be grew as a world festival. In order to be a successful world festival the following matters should be considered.
Firstly, the festival should be focused on local cultural events rooted in the local area.
With the activation of cultural network and the cooperation systems among the cultural related authorities should be constructed.
Secondly, The cooperation system between the generations should be activated aggressively with mutual understanding and the cooperation system should be consisted with the festival planners, a director of the play and the main audiences, juveniles.
Thirdly, a local cultural administrative network is strongly requited. After organizing the system included city hall, educational organizations and citizen groups to tighten the relationships then the organization should play main roles and take the responsibilities for the festival.
In conclusion, the key factors for the local art festival to be a successful world festival are depend upon the change of local organizations's notion for the local citizens festival. In order to be a successful festival which can increase the quality of life for the citizens and for the practical development of local areas, all the organizations in the local areas should have the same corruption for the festival and participate the festival positively.
Now we are in the super speed information era and the people's trend and interests are shifting quickly thus the main body of the festival should take an incessant efforts to create various programs to satisfy people's desire and requirements. Cultural industry is called the industry with added high value, no chimney together with tourist industry. The local government and citizens should collaborate each other to make the 'Chuncheon puppet festival' be successful as a world festival and to contribute local economy by attracting many tourists from foreign countries and other domestic areas.