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검색엔진 웹사이트에서 상호작용성이 소비자의 사이트에 대한 관여도와 태도, 사이트 재방문 의도 등에 미치는 영향 / 이주현 ; 최영균 1
[요약] 1
1. 서론 1
2. 이론적 배경 3
(1) 웹사이트의 유형과 검색엔진사이트에 대한 연구의 필요성 3
(2) 관여도에 관한 연구 4
(3) 검색 주제어에 대한 관여도와 웹사이트에 대한 관여도의 관계 5
(4) 웹사이트에서 느끼는 상호작용성과 관여도와의 관계 7
(5) 상호작용성과 웹사이트에 대한 태도의 관계 8
(6) 웹사이트에 대한 태도와 관여도와의 관계 9
(7) 웹사이트에 대한 태도와 사이트 재방문 의도와의 관계 10
(8) 가설 모형 10
3. 방법론 (Method) 11
(1) 실험과정 11
(2) 측정항목 11
4. 연구결과 12
5. 논의 및 결론 15
6. 연구의 한계 및 향후 연구방향 16
참고문헌 17
〈부록〉 Stimulus Material: 검색에 사용된 질문들 23
[요약] 25
권호기사
참고문헌 (87건) : 자료제공( 네이버학술정보 )
| 번호 | 참고문헌 | 국회도서관 소장유무 |
|---|---|---|
| 1 | (2000). Interactivity and structured issue comparisons on the political web: an experimental study of the 2000 New Hampshire presidential primary, paper read at International Communication Association, June 1-5, at Acapulco, MX. | 미소장 |
| 2 | The effect of sampling error on convergence, improper solutions, and goodness-of-fit indices for maximum likelihood confirmatory factor analysis  |
미소장 |
| 3 | (1990). A Iramework for conceptualizing and measuring the involvement construct. Journal of Advertising, 19(4) 27-40. | 미소장 |
| 4 | (1984), "Conceptualization and Operationalization of Involvement," Advances in Consumer Research, 11 (February), 203-209. | 미소장 |
| 5 | On the evaluation of structural equation models |
미소장 |
| 6 | Self-efficacy: toward a unifying theory of behavioral change. |
미소장 |
| 7 | (1983). Operationalizing Involvement as Depth and Quality of Cognitive Response, in Advances in Consumer Research，10(1)，309-313. | 미소장 |
| 8 | The Communication Effects of Controversial Sexual Content in Television Programs and Commercials |
미소장 |
| 9 | 1960, Conflict, Arousal and Curiosity, New York: McGraw Hill. | 미소장 |
| 10 | Attitude toward the Ad and Brand Choice |
미소장 |
| 11 | (1981). An exploration into the scaling of consumers' involvement with a product class, Advances in Consumer Research, 8, 61-65. | 미소장 |
| 12 | (1989)， Structural Equations with Latent Variables, New York: Wiley. | 미소장 |
| 13 | Overall fit in covariance structure models: Two types of sample size effects. |
미소장 |
| 14 | Product Involvement and Pertinent Advertising Appeals |
미소장 |
| 15 | The Use of Banner Advertisements with Pull-Down Menus |
미소장 |
| 16 | Antecedents and Consequences of Attitude Toward the Ad: A Meta-Analysis |
미소장 |
| 17 | The Role of Involvement in Attention and Comprehension Processes |
미소장 |
| 18 | Heuristic versus systematic information processing and the use of source versus message cues in persuasion. |
미소장 |
| 19 | (1998). Modeling the clickstream: Implications for web-based advertising efforts. Unpublished manuscript. Retrieved June 3, 2002, from http://ecommerce.vanderbilt.edu/research/papers/pdf/manuscripts/Clickstream-pdf.pdf | 미소장 |
| 20 | (1990). Ad affect, brand attitude, and choice: The moderating roles of delay and involvement. In E. Goldberg, G. Gorn, & R. W. Pollay (Eds.), Advances in Consumer Research: Vol. 17 (pp.619-620). Provo, UT: Association for Consumer Research. | 미소장 |
| 21 | Communication as the Head Shrinker (Psychiatrist) for Community Development in Rural Africa |
미소장 |
| 22 | Attitude toward the Site |
미소장 |
| 23 | How Advertising Works on the WWW: Modified Elaboration Likelihood Model |
미소장 |
| 24 | Copytesting of Advertising on the WWW: Clicking Motivation Profile |
미소장 |
| 25 | "Interactivity as Measure of Advertising Effectiveness: Antecedents and Consequences of Interactivity in Web Advertising," in Marilyn S. Roberts, eds., Proceedings of the 1999 Conference of the American Academy of Advertising, Gainesville, FL, 1999, pp. 162-179. | 미소장 |
| 26 | Cialdini, R. B., & Petty, R. E. (1981). Anticipatory opinion effects. In R. E. Petty, T. M. Omstrom, & T. C. Brock (Eds.), Cognitive responses in persuasion (pp.217-235). Hillsdale, NJ: Lawrence Erlbaum Associates. | 미소장 |
| 27 | The effect of emotion on cue utilization and the organization of behavior. |
미소장 |
| 28 | Identification and validation of the components of the person-object relationship |
미소장 |
| 29 | (1982). Attention and arousal: Cognition and performance. Berlin, Germany: Springer. | 미소장 |
| 30 | (1986). How do attitudes guide behavior? In Sorrentino, R. M., & Higgins, E. T. (Eds), The Handbook of Motivation and Cognition: Foundations of Social Behavior (pp. 204-243). New York: Guilford. | 미소장 |
| 31 | (1983). Does Attitude toward the Ad Affect Brand Attitude under a Brand Evaluation Set? Journal of Marketing Research, 22(2), 192-198. | 미소장 |
| 32 | Gardner, M. P., Mitchell, A. A., & Russo, J. E. (1978). Chronometric analysis: Introduction and an application to low involvement perception of advertisements. In H. K. Hunt (Ed.), Advances in Consumer Research: Vol. 5 (pp.581-589). Ann Arbor, MI: Association for Consumer Research. | 미소장 |
| 33 | Attitude-toward-the-Ad: Links to Humor and to Advertising Effectiveness |
미소장 |
| 34 | Influence of Involvement, Commitment and Familiarity on Brand Beliefs and Attitudes of Viewers Exposed to Alternative Ad Claim Strategies |
미소장 |
| 35 | Self-Efficacy: A Theoretical Analysis of Its Determinants and Malleability |
미소장 |
| 36 | Audience Involvement in Advertising: Four Levels |
미소장 |
| 37 | (1986). Perspectives for the development of research on media systems, Unpublished doctoral dissertation, Michigan State University. | 미소장 |
| 38 | (1989). Implications of interactivity forcommunication research. In Media Use in the Information Age: Emerging Patterns of Adoption and Consumer Use, Jerry Salvaggio and Jennings Bryant, (Eds.), Lawrence Erlbaum Associates, 217-235. | 미소장 |
| 39 | Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations |
미소장 |
| 40 | "Commercial Senarios for the Web :Opportunities and Challenges", Journal of Computer-Mediated Communications,1995. pp. 1-20. | 미소장 |
| 41 | The Mediating Role of Attitude toward the Ad: Some Additional Evidence |
미소장 |
| 42 | (1995). Evaluation model fit. In R. H. Hoyle(EcL), Structural equation modeling, concepts, issues, and application. California Sage, Newbury Park. | 미소장 |
| 43 | Effects of involvement on persuasion: A meta-analysis. |
미소장 |
| 44 | (1971). How program environment affects TV commercials. Journal of Advertising Research, 11(1), 33-38. | 미소장 |
| 45 | (1999). The effects of advertising message involvement on brand attitude accessibility. Journal of Economic Psychology, 20, 41-51. | 미소장 |
| 46 | The Impact of Television Advertising: Learning Without Involvement |
미소장 |
| 47 | (1967). The measurement of advertising involvement. Public Opinion Quarterly, 30 (Winter), 583-596. | 미소장 |
| 48 | (1992). Impacts of interactivity from computer-mediated communication in an organizational setting: A study of electronic mail. Unpublished doctoral dissertation, Michigan State University. | 미소장 |
| 49 | Toward a Better Understanding of the Role of Advertising Message Involvement in Ad Processing |
미소장 |
| 50 | (2002). The blame game: The moderating role of attribution between self-efficacy and performance on attitude toward Internet sites [Abstract]. Proceedings of the Conference of the American Academy of Advertising, 98. | 미소장 |
| 51 | Audience Involvement Effects on the Information Processing of Umbrella Print Advertisements |
미소장 |
| 52 | Cognitive Impact of Banner Ad Characteristics: An Experimental Study. |
미소장 |
| 53 | Enhancing and Measuring Consumers' Motivation, Opportunity, and Ability to Process Brand Information from Ads |
미소장 |
| 54 | The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations |
미소장 |
| 55 | Perception of animacy from the motion of a single object. |
미소장 |
| 56 | (2000) Interactivity- A New Approach, paper read at Association for Education in Journalism and Mass Communication, at Phoenix, AZ. | 미소장 |
| 57 | (1975) Mind and emotion, New York : John Wiley & Sons. | 미소장 |
| 58 | On the Formation and Relationship of Ad and Brand Attitudes: An Experimental and Causal Analysis |
미소장 |
| 59 | (1981). The Dimensions of Advertising Involvement. In Monroe, K. B.(Ed.), Advances in Consumer Research, 8 (pp. 25∼30). Ann Arbor, MI: Associations for Consumer Research. | 미소장 |
| 60 | (1981). The Dimensions of Advertising Involvement. In Monroe, K. B.(Ed.), Advances in Consumer Research, 8 (pp. 25∼30). Ann Arbor, MI: Associations for Consumer Research. | 미소장 |
| 61 | (1998). Hitting the agenda reset button for the internet: The problem of matching research with development. Paper presented at the International Communication Association Conference, Jerusalem, Israel. | 미소장 |
| 62 | Why Communication Researchers Should Study the Internet: A Dialogue |
미소장 |
| 63 | (200). Measuring the Customer Experience in Online Environments: A Structural Modeling Approach. Marketing Science, 19(1), 22-42. | 미소장 |
| 64 | Effects of the Content Provider's Perceived Credibility and Identity on Ad Processing in Computer-Mediated Environments |
미소장 |
| 65 | Customer delight: Foundations, findings, and managerial insight |
미소장 |
| 66 | Consumer Responses to Advertising: The Effects of Ad Content, Emotions, and Attitude toward the Ad on Viewing Time |
미소장 |
| 67 | (1996). Consumer Behavior and Marketing Strategy (5th ed.) Homewood. IL. Irwin McGraw-Hill, | 미소장 |
| 68 | Issue involvement can increase or decrease persuasion by enhancing message-relevant cognitive responses. |
미소장 |
| 69 | (1980),"Effects of Issue Involvement on Attitudes in an Advertising Context," in Proceedings of the Division 23 Program, eds. Gerald G. Gorn and marvin E. Goldberg, Montreal: American Psychological Association. | 미소장 |
| 70 | (1981). Issue involvement as a moderator of the effects on attitude of advertising content and context. Advances in Consumer Research, 8(1), 20～24. | 미소장 |
| 71 | Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement |
미소장 |
| 72 | Communication and persuasion: central and peripheral routes to attitude change. New York: Springer, 1986. | 미소장 |
| 73 | Role of Goal Orientation, Ability, Need for Achievement, and Locus of Control in the Self-Efficacy and Goal-Setting Process |
미소장 |
| 74 | "Interactivity: From New Media to Communication," in Advancing Communication Science: Merging Mass and Interpersonal Processes, R.P. Hawkins, J.M. Wiemann, and S. Pingree, eds., Newbury Park, CA: Sage, 1988. | 미소장 |
| 75 | (1996). The media equation: How people treat computers, television, and new media like real people and places. New York: Cambridge University press. | 미소장 |
| 76 | After the New Wears off: The Temporal Context of Product Involvement |
미소장 |
| 77 | A beginner's guide to structural equation modeling. Mahwah, New Jersey: Lawrence Erlbaum Associates Publishers. 1996. | 미소장 |
| 78 | Response to commercials as a function of program context. |
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| 79 | "Maintaining a Customer Focus in an Interactive Age: The Seven I's to Success," in Edward Forrest and Richard Mizerski(Eds)， Interactive Marketing: The Present Future, NTC Publishing Group, Chicago: NTC Business Books for the American Marketing Association, 1996, pp.163-187. | 미소장 |
| 80 | Defining Virtual Reality: Dimensions Determining Telepresence. |
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| 81 | Program Involvement: Are Moderate Levels Best for Ad Memory and Attitude toward the Ad? |
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| 82 | Research Methods and the New Media(NY:Free Press, 1988). | 미소장 |
| 83 | “Perceived Interactivity and Attitude toward Web-site, In Proceedings of the American Academy of Advertising, M.S. Roberts, eds. Ainesville, FL : University of Florida, (1999)，pp.254- 262. | 미소장 |
| 84 | The relation of strength of stimulus to rapidity of habit-formation |
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| 85 | Taylor-based nonlocal theory of plasticity |
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| 86 | Measuring the Involvement Construct |
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| 87 | The Personal Involvement Inventory: Reduction, Revision, and Application to Advertising |
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