권호기사보기
기사명 | 저자명 | 페이지 | 원문 | 기사목차 |
---|
대표형(전거형, Authority) | 생물정보 | 이형(異形, Variant) | 소속 | 직위 | 직업 | 활동분야 | 주기 | 서지 | |
---|---|---|---|---|---|---|---|---|---|
연구/단체명을 입력해주세요. |
|
|
|
|
|
* 주제를 선택하시면 검색 상세로 이동합니다.
표제지
목차
I. 서론 10
1. 연구의 필요성 10
2. 연구의 목적 16
3. 연구변인 및 연구가설 17
1) 연구변인 17
2) 연구가설 18
4. 연구의 제한점 20
5. 용어의 정의 20
II. 이론적 배경 22
1. 스포츠 고객의 유형 22
1) 스포츠 관람객의 개념과 유형 22
2) 관람형 소비자 23
3) 참여형 소비자 24
4) 골프대회 관람객 관련 연구의 사례 26
2. 골프의 특성 28
1) 골프참가자의 특성 28
2) 골프의 스포츠적 특성 29
3. 만족의 개념 30
1) 욕구만족 30
2) 관람만족과 불만족 31
3) 건강만족 32
4. 시장 세분화 33
1) 시장 세분화의 개념 33
2) 시장 세분화의 유용성 및 조건 34
3) 시장 세분화의 기준 36
III. 연구 방법 38
1. 연구설계 38
2. 연구대상 및 표집방법 40
3. 조사도구 43
1) 조사도구의 타당도 검증 46
2) 조사도구의 신뢰도 검증 50
4. 조사절차 54
5. 자료처리 55
IV. 연구결과 56
1. 인구통계학적 특성에 따른 골프참여특성의 차이 56
2. 인구통계학적 특성에 따른 건강만족도의 차이 65
3. 인구통계학적 특성에 따른 관람만족도의 차이 69
4. 인구통계학적 특성에 따른 매너의 차이 73
5. 골프참여특성에 따른 건강만족도의 차이 77
6. 골프참여특성에 따른 관람만족도의 차이 81
7. 골프참여특성에 따른 매너의 차이 85
8. 건강만족도와 관람만족도가 매너에 미치는 영향 89
V. 논의 92
1. 인구통계학적특성에 따른 골프참여특성의 차이 분석 92
2. 인구통계학적특성에 따른 건강만족도의 차이 분석 93
3. 인구통계학적특성에 따른 관람만족도의 차이 분석 94
4. 인구통계학적특성에 따른 매너의 차이 분석 94
5. 골프참여특성에 따른 건강만족도의 차이 분석 95
6. 골프참여특성에 따른 관람만족도의 차이 분석 96
7. 골프참여특성에 따른 매너의 차이 분석 97
8. 건강만족도와 관람만족도가 매너에 미치는 영향 분석 97
VI. 결론 및 제언 99
1. 결론 99
2. 제언 101
참고문헌 104
ABSTRACT 112
부록 : 설문지 116
그림 1. 연구의 변인 17
그림 2. 참여형 소비자와 관람형 소비자의 관계 25
그림 3. 연구 절차 및 과정 39
By analyzing health satisfaction, admission satisfaction and manners in accordance with golf participating characteristics of golf galleries, this research will study the difference in health satisfaction, admission satisfaction and manners according to characteristics of golf participants, and influence of health and admission satisfactions over matters, so we could find mutual relationships. I would like to provide basic materials to create right admission culture by acknowledging problems on manners of golf galleries, and finding plans to revitalize golf admission culture as we understand expectations of golf participants. Moreover, I hope this study could be helpful for marketing in the industries, which is related to gold industry or opening golf competitions. To achieve the aim, I conducted surveys that follow random sampling with 1,100 golf participants and then carried out frequency analysis, descriptive statistical analysis, One-way ANOVA, correlation analysis and multiple regression analysis with 1,017 survey papers that were possible to study and obtained results as follows.
First, I performed Cross-tabulation Analysis to examine years of experience in the golf field according to demographic characteristics. All demographic characteristics were found to be meaningful in terms of statistics, including gender, age, academic background, occupation and average monthly salaries.
Second, for distinction of health satisfaction according to demographic characteristics of golf galleries, these distinctions were also significant for statistics. Actually, men have higher satisfactions in their health including physical and mental health, when compared to ladies.
Third, for differences in admission satisfactions according to demographic characteristics of golf galleries, I also studied that these dissimilarities were meaningful. Technical satisfaction and event area, men's satisfactions were higher than women.
Fourth, in the analysis to find contrasts in manner in accordance with demographic characteristics of golf galleries, there were important differences in gender and age. For the gender, men's manner was higher than women, while for the age, people in their 50s had worse clothing manners than those in their 20s. However, admission manners showed significant distinction in the indicator, as of p<.05, yet, I could not find any variances in the post-examination.
Fifth, difference in health satisfactions according to golf galleries' characteristics of participating golf, I discovered that there is a meaningful difference in terms of statistics. Firstly, health satisfaction disparity for experiences, more than ten years had less satisfaction in their physical health than those between four to six years, while for mental section, players with less than one year and between one and three years of experiences had lower satisfaction than the ones between seven to nine years
Sixth, in search of admission satisfaction contrasts in accordance with to golf galleries' characteristics of participating golf, there are significant statistic distinctions. For admission satisfactions, less than one year had lower technical satisfaction than the ones between one to three years of experience. On the other hand, event satisfactions had fewer satisfactions among those with more than ten years of experience than the ones between four to six years.
Seventh, difference in manner according to golf galleries' characteristics of participating golf, I found meaningful differences in terms of statistics. For experiences, negative factors of all manners had significant distinctions between groups, while admission manners were less popular among the ones under one year or between one and three years, when compared to seven to nine years. For clothing manners, those with less than one year of experience had the lowest manners.
Eighth, mental health was found to be β=.470, which proves that admission manner will be higher if their mental health is better. When I studied each factor in details, both mental and physical health had important significances for statistics, among two individual variables.
I expect that this research will be a foundation to develop plans to activate golf admissions and create mature golf admission culture, as people can learn right admission manners, by analyzing health satisfaction, admission satisfaction and manners according to golf participation characteristics of golf galleries, with outcomes of this research as basis. If marketers in the golf industry could create an active marketing strategy for golf participants, who are interested in professional golf competitions, they will bring very significant outcomes in industries that are related to golf competitions.*표시는 필수 입력사항입니다.
전화번호 |
---|
기사명 | 저자명 | 페이지 | 원문 | 기사목차 |
---|
번호 | 발행일자 | 권호명 | 제본정보 | 자료실 | 원문 | 신청 페이지 |
---|
도서위치안내: / 서가번호:
우편복사 목록담기를 완료하였습니다.
*표시는 필수 입력사항입니다.
저장 되었습니다.