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title page
Abstract
Contents
I. Objective 10
II. Overview of Indonesian Telecommunications Environment 12
1. Telecommunications Market Environment 12
2. Reform in Telecommunications Policy 13
2.1. Phase One: 1988~1999 13
2.2. Phase Two: 2000~present 14
2.3. Regulatory Authority 15
3. Wired Telecommunications 16
4. Internet environment 18
5. Mobile Telecommunications 19
III. Indonesian Mobile Telecommunications Market and Contents Industry 21
1. Analysis of Mobile Telecommunications Market 21
1.1. Mobile Telecommunications Market Environment 21
1.2. Mobile Services 23
1.3. Network Operators 24
1.4. Handset Vendors 28
2. Contents Industry 29
2.1. Definition of Digital Contents 29
2.2. Mobile Contents Industry in Indonesia 30
2.3. Content Providers 32
IV. Indonesian Consumer Behavior 34
1. Focus Group Interview Outline 34
1.1. Purpose 34
1.2. Interview Questions 34
1.3. Recruit of Participants 35
1.4. Conduct of Focus Group Interview 36
2. Focus Group Interview Responses 36
2.1. Consumer Behavior of Choosing Network Operator 36
2.2. Consumer Behavior of Using Data Services 37
2.3. Consumer Behavior of Access to Music 38
2.4. Consumer Behavior of Using Digital Mobile Music Services 38
3. Data Summary and Other Related Findings 39
3.1. Consumer Behavior of Choosing Network Operator 39
3.2. Consumer Behavior of Using Data Services 39
3.3. Consumer Behavior of Music Access 39
3.4. Consumer Behavior of Using Digital Mobile Music Services 40
4. Other Findings from Non Prepared Questions - Consumer Behavior of Selecting Handsets 40
V. Case Study of Korean Content Provider in Indonesian Market 41
1. SK Telecom 41
2. KTF 41
3. Others 41
3.1. Danal 42
3.2. WiderThan 42
VI. Possibility Analysis of Content Business in Indonesia 43
1. According to National and Political Environment 43
2. According to Telecommunications Market 43
3. According to Consumer Behavior 44
VII. Conclusion 45
Table 1:/Table 9: Overall Information of Indonesian Telecommunications 12
Table 2:/Table 10: Telecommunications Reform 15
Table 3:/Table 11: National Telecommunications Authorities 16
Table 4:/Table 12: Telephone Network Statistics-2005 17
Table 5:/Table 13: Internet Provider Statistics-2005 18
Table 6:/Table 14: Internet User Statistics-2005 19
Table 7:/Table 15: Broadband Statistics-2005 19
Table 8:/Table 16: Mobile Statistics-2006 20
Table 9: Mobile Subscribers by Operator and Yearly Growth-March 2006 20
Table 10: Mobile Subscribers 1995~2006 21
Table 11:/Table 21: Telkomsel SMS Services and Annual Growth-September 2005 24
Table 12:/Table 172: Mobile Market Subscribers and Market Share by Operator-March 2006 25
Figure 1:/Figure 9: Map of Palpa Ring Network Construction 18
Figure 2:/Figure 10: Website of Telkomsel 26
Figure 3:/Figure 11: Website of Excelcomindo 28
Figure 4:/Figure 12: Common Handsets Used by Indonesian Mobile Subscribers 29
Figure 5:/Figure 13: Digital Contents Currently Used 31
Figure 6:/Figure 14: Reason for Subscribing RBT Service 31
Figure 7:/Figure 15: Preferred Country Origin of RBT 32
Figure 8:/Figure 16: Website of 123 X-Fun 33
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