We studied the impact of eco-friendly food brand image on consumption value and customer satisfaction. The This study hypotheses about the effects of eco-friendly products [brand image (cognitive, reliable, loyal) and consumption value (functional, social, emotional, exploratory, situational) on customer satisfaction. It was. The demographics of this study were investigated for about 30 days from June 20 to July 19, 2022 The subjects were 353 people who lived in Daegu and Gyeongbuk and used eco-friendly products.
Most of the factors showed a significant influence on the dependent variables, but some factors did not show any influence. In conclusion, the brand image, consumption value, and customer satisfaction of eco-friendly products were found to have some significant influences. In particular, loyalty image has the greatest effect on functional value.