This study aims to determine the correlation between the selection attributes of Yaksun foods and customers’ satisfaction level and revisit intention. It also aims to verify whether health concerns and food involvement have a moderating effect on the relationship between selection attributes and satisfaction level. The survey was conducted by selecting four famous restaurants specialized in medicinal foods in Daegu and Gyeongju in South Korea. The survey took place between August 11 and 30, 2022. A total of 214 responses were used in the empirical analysis after checking whether they had purchased Yaksun foods. Descriptive statistics, reliability analysis, exploratory factor analysis, correlation analysis, multiple regression analysis, and controlled regression analysis were used to analyze the data. The results showed that customers recognized and categorized the selection attributes of Yaksun foods into three categories: health, quality and price, and safety. The effects of these three selection attributes on customers’ satisfaction level were then analyzed. The results revealed that quality and price had the largest effect on satisfaction level; health and safety factors also had a positive impact on satisfaction. Furthermore, the study found that the effect of the level of satisfaction regarding Yaksun foods on customers’ revisit intention was statistically significant. Concerning the effects of the three selection attributes on the satisfaction level, the results demonstrated that only health concerns had a moderating effect.