This study applied job embeddedness and organizational commitment as antecedents to improve the customer orientation of coffee shop employees and identified the influence relationship between variables. Based on the research results, practical implications for coffee shop employees' willingness to remain and belong to a stable and sustainable organization and service performance were presented. The coffee shop brand subject to the survey for sampling was Starbucks, which operates multiple stores through direct management. The subjects of the survey were store employees working at Starbucks. The survey was conducted using a self-administered method in which the purpose of this study were explained to the subjects and the subjects filled out a questionnaire. As a result of the study, the three factors of coffee shop employees' job embeddedness, namely fit, sacrifice, and link, were found to have a positive effect on organizational commitment. In addition, organizational commitment was found to have a positive effect on voluntary customer orientation and business customer orientation. These research results contribute to the literature from the perspective of human resource management and service marketing in the foodservice industry, and will serve as the basis for future human resource management research in coffee shops.