The data of this study were surveyed on adult men and women who had experience using a Baskin Robbins store kiosk nationwide within the last 3 months using the judgment sampling method. The online survey was conducted from February 15, 2023 to February 28, 2023. 270 questionnaires excluding incomplete responses were finally analyzed. For statistical analysis demographic analysis, descriptive statistical analysis, reliability analysis, confirmatory factor analysis, correlation analysis, structural equation model analysis, and moderating effect analysis were used as statistical analysis methods. The results of this study are as follows. First, performance expectancy had a significant positive(+) effect on behavioral intentions. Second, effort expectancy had a significant positive(+) effect on behavioral intention. Third, social influence had a significant positive(+) effect on behavioral intention. Fourth, facilitation conditions did not had a significant positive(+) effect on behavioral intention. Fifth, facilitation conditions had a significant positive(+) effect on use behavior. Sixth, behavioral intention had a significant positive(+) effect on use behavior. Significant conclusions and implications were presented through this study.