Purpose The aim of this study is to identify the effects of personal characteristics, which are, openness, innovation, and self efficacy on ChatGPT attitude and intention to use, targeting college students who are considered active in accepting new technology, new culture, and new changes.
Methods We propose a research model and hypothesis, evaluate the proposed model and verify the hypothesis using a structural equation model. The proposed model showed excellent data fit, and all four hypotheses showed significant results.
Results The results of this study emphasize that personal characteristics (openness, innovation, self efficacy) can affect the attitude of ChatGPT technology. As a result of indirect effect analysis following the direct effect analysis, it was revealed that ChatGPT attitude not only directly affects the intention to use, but also plays an important role as an important mediator connecting personal characteristics such as openness, innovation, and self efficacy.
Conclusion The results of this study have meaning in both theoretical and practical terms, and emphasize that personality traits can affect the acceptance of ChatGPT technology.