The purpose of the study was to investigate the influence of service quality for public delivery application on value, attitude and use intention based on the real survey data from 250 students are studying and living in Wonju City. By the data analyzing first, the service quality sub factors for public delivery application were revealed three factors : design/information factor, security factor, promotion factor. Second regarding of the relation between the service quality for public delivery application factors and perceived value, all the sub factors were positively influenced on perceived value, and attitude. Third perceived value was positively influenced on attitude. Fourth perceived value and attitude factors positively influence on use intention. Especially the promotion factor was the most important factor on perceived value, and design/information factor was the most important one on attitude. For the result, to sustainable operation of public delivery application has to be consider consumers’ benefits as much as the ones of small business retailers. The result suggests that to achieve a successful performance of public delivery application system, more consideration should be given to promotion, design/information, security. Especially beneficial promotion on customers would be increased their benevolent attitude and efficient perceived value.