Contents
The effect of service quality on perceived value, satisfaction, and loyalty-focused on the five-star hotel buffet restaurant in Seoul / 김혜린 ; 김학곤 ; 한진수 1
ABSTRACT 1
I. Introduction 1
II. Literature Review 3
1. Service Quality 3
2. Perceived value and its relations to service quality 4
3. Satisfaction and its relation with perceived values 5
III. Research Design 6
1. Study Population and data collection 6
2. Questionnaire design and measurement of construct 6
IV. Data analysis and results 7
1. Respondent profile 7
2. Exploratory factor analysis 8
3. Measurement Model Testing 10
4. Structural Model Testing 11
V. Conclusion 12
References 14