The most common face shape of Korean women is round, but it is not enough information and data of suitable makeup and hairstyle for the round face. In this study, patterns and recognition of suitable makeup and hairstyle were investigated. A twenty years old woman was selected for round face model and received agreement for experiment. 24 position on face were observed for the proof of round shape face by direct and indirect measurement such as somatoscopy and somatometry. And 4 season makeup and 3 different hairstyls wig were tried on the model, and make photos for questionaire about image recognition of suitable and unsuitable makeup and hairstyle in common group and makeup specialist group. In the result, the ratio of physioganomic face height (18.6 cm) and bizygion breadth (13.9cm) is 1 : 1.34 and it is lower than
Korean standard ratio 1 : 1.37. Common group people recognized mild image in no makeup state and natural image in usual makeup and hairstyle. Spring makeup is suitable as natural image, but winter makeup is unnatural image for unsuitable. Suitable hairstyle is long hair as stylish and unsuitable is short hair as loutish. Specialist group people were feel as innocent in no makeup and cute in usual makeup. Spring makeup is suitable as innocent image and unsuitable fall makeup as dark. Suitable hairstyle is short hair as sporty and unsuitable is middle hair as loutish. The significantly recognition of suitable
makeup and hairstyle was observed between common group and specialist group. Improvement effect of image was shown after try of 4 season makeup and 3 hair style in common and specialist group. In conclusion, spring makeup may be suitable but may be recommend no long hairstyle for round face women.