This is an exploratory study that is aimed to research into the operational problems
and their countermeasures for running the F & B outlets profitably in the 1st class
tourist hotels in Korea. The study polled middle class managers serving at the food and
beverage outlets of first class tourist hotels in Seoul, thus deriving research results as
follows:
First, the study revealed that the respondents attributed most of the problems
caused in running the food and beverage outlets profitably to internal and managerial
matters, namely, they were making much of internal managerial issues, which were
directly related with them.
Second, the study found that they were coming up with solutions for internal
problems concerning fairly fragmented and internal issues rather than coming up with
fundamental solutions such as the purpose and roles of the food and beverage
department, outsourcing, reducing the number of food and beverage outlets, manpower
restructuring, leasing of food and beverage outlets and so forth.
Based on such findings, it is hoped that further studies will follow as to whether there
exist differences between the middle class management and the top class management
in perceiving problems and solutions related with the management of food and beverage
outlets in the hotel management.