Title Page
Abstract
Contents
Chapter 1. Introduction 13
1.1. Research Background and Motivation 13
1.1.1. Practical Background 13
1.1.2. Theoretical Background 15
1.2. Research Object 19
1.3. Research Purpose and Question 21
1.4. Research Method 23
1.5. Research Innovation 24
1.6. Dissertation Structure 25
Chapter 2. Theoretical Foundations and Literature Review 26
2.1. Theoretical Foundations 26
2.1.1. Rational Choice Theory 26
2.1.2. Information Systems Success Model 28
2.2. Literature Review 32
2.2.1. Information System Quality and Satisfaction 32
2.2.2. Perceived Interactivity 36
2.2.3. Perceived Convenience 39
2.2.4. Brand Image 44
2.2.5. Continuance Intention to Use 46
Chapter 3. Research Model and Hypotheses Development 49
3.1. Research Model 49
3.2. Hypotheses Development 49
Chapter 4. Methods 58
4.1. Sample 58
4.2. Questionnaire Design and Pre-test 60
4.2.1. Questionnaire Structure 60
4.2.2. Variable Measurement 60
4.2.3. Pre-test 67
4.3. Data Collection of Formal Test 68
Chapter 5. Analyses and Results 69
5.1. Descriptive Analysis 69
5.2. Common Method Bias 71
5.3. Reliability Analysis 71
5.4. Confirmatory Factor Analysis 74
5.5. Correlation Analysis 76
5.6. Hypothesis Testing 77
5.6.1. Structural Equation Model 77
5.6.2. Moderating Effect Analysis 80
5.6.3. Results of Hypothesis Test 83
5.7. Supplementary Analysis 86
Chapter 6. Conclusions and Implications 89
6.1. Discussions and Conclusions 89
6.2. Theoretical Contributions and Practical Implications 94
6.2.1. Theoretical Contributions 94
6.2.2. Practical Implications 96
6.3. Limitations and Future Research 99
References 101
Appendix 120
초록 126
〈Table 1〉 Measurement Items of Variables 63
〈Table 2〉 Code Table 68
〈Table 3〉 Sample Profile 69
〈Table 4〉 Usage Situation of Public Hospitals' Internet Medical Services 70
〈Table 5〉 Standardized Factor Loadings, Cronbach's α Coefficient Values, CR Values, and AVE Values 73
〈Table 6〉 Model Fit Parameters of the Measurement Model 75
〈Table 7〉 Correlation Analysis Results and Discriminant Validity 77
〈Table 8〉 Model Fit Parameters of the Structural Model 78
〈Table 9〉 Standardized Path Coefficients 79
〈Table 10〉 Regression Analysis of BI on SA and CI 80
〈Table 11〉 Regression Analysis of BI on PI and CI 81
〈Table 12〉 Regression Analysis of BI on PC and CI 82
〈Table 13〉 Hypothesis Testing Results 84
〈Table 14〉 Mediating Effect Analysis Results 87
〈Figure 1〉 DeLone and McLean's (1992) Model 29
〈Figure 2〉 Updated D&M Information Systems Success Model 31
〈Figure 3〉 Research Model 49
〈Figure 4〉 Graph of Moderating Effect of BI on SA and CI 81
〈Figure 5〉 Graph of Moderating Effect of BI on PC and CI 83
〈Figure 6〉 Results of Path Analysis 85