Title Page
Contents
ABSTRACT 10
CHAPTER 1. INTRODUCTION 13
1.1. Introduction 13
1.2. Study Background: Food Service Industry in Chittagong 14
1.3. Research Question 19
1.3.1. Research Sub-Questions 19
1.4. Significance of the Study 20
1.5. Operational Key Terms 21
1.6. Thesis Organization 22
CHAPTER 2. LITERATURE REVIEW 23
2.1. Introduction 23
2.2. Impact of COVID-19 on the Hospitality Industry 23
2.3. Impact of COVID-19 on the Hospitality Industry-Insights from Bangladesh 28
2.4. COVID-19 influences Consumer Behaviour in the Hospitality Industry 30
2.4.1. Customer Behaviour in the restaurant Industry amid the COVID-19 pandemic 32
2.5. Summary 33
CHAPTER 3. METHODOLOGY 34
3.1. Introduction 34
3.2. Research philosophy 34
3.2.1. Paradigm 36
3.2.2. Ontology 37
3.2.3. Epistemology 38
3.3. Research Methodology 39
3.3.1. Qualitative Research 39
3.3.2. Difference Between Qualitative and Quantitative research 40
3.4. Methods 40
3.4.1. Online Open Questionnaires 41
3.4.2. Netnography 42
3.5. Samples and Sampling techniques 45
3.5.1. Purposive Sampling 45
3.6. Thematic data Analysis 47
3.7. Ethical Consideration 48
3.8. Conduct of Study 49
3.9. Summary of the Chapter 50
CHAPTER 4. FINDINGS AND DISCUSSIONS 52
4.1. Introduction 52
4.2. Recap 52
4.3. Findings 53
4.3.1. Changes in food Service Operation 53
4.3.2. Fear of Infections 55
4.3.3. Changing Dinging Habits and Consumer Behaviour 56
4.3.4. Safety and Hygiene Concerns 58
4.4. Summary of Findings 60
CHAPTER 5. CONCLUSION AND RECOMMENDATIONS 62
5.1. Introduction 62
5.2. Summary of findings 62
5.2.1. Impact of COVID-19 pandemic on the customer behaviour 63
5.2.2. Mapping food consumption trends 64
5.2.3. The underpinning reasons for the COVID-19 related changes 65
5.3. Contribution to knowledge 66
5.4. Limitations of the study 67
5.5. Recommendations 67
5.5.1. Recommendations for future study 67
5.5.2. Recommendations for Management and Maintenance Board 68
References 69
APPENDICES
APPENDIX 1. INTERVIEW CONSENT FORM 77
APPENDIX 2. PARTICIPANT INFORMATION FORM 79
APPENDIX 3. PARTICIPANTS' PROFILE 82
APPENDIX 4. ONLINE QUESTIONNAIRE 83
APPENDIX 5. DATA ANALYSIS MATRIX 86
Figure 1.1. Bangladesh Map 17
Figure 1.2. Chittagong Division 18
Figure 3.4.2.1. BD Travel Lover, Facebook page 43
Figure 3.4.2.2. Food Guide Chittagong, Facebook page 44