Title Page
Contents
ABSTRACT 11
CHAPTER ONE. INTRODUCTION 13
1.1. Introduction 13
1.2. Background of The Study 16
1.3. Problem Statement 18
1.4. Research Objectives 19
1.5. Research Question 20
1.6. Scope of the study 20
1.7. significance of the study 21
1.8. Definition of Key terms 22
1.8.1. Social Media 22
1.8.2. Social Media Marketing 22
1.8.3. Tourism 23
1.8.4. Hospitality industry 23
1.9. Organization of the chapter 23
CHAPTER TWO. LITERATURE REVIEW 25
2.1. Introduction 25
2.2. Importance of tourism industry 31
2.3. Importance of tourism industry in Bangladesh 34
2.4. Social media 35
2.5. Impacts of social media 37
2.6. Theoretical Framework 38
2.7. Research Hypothesis 38
2.8. Conclusion 39
CHAPTER THREE. TOURISM & HOTEL INDUSTRY OF BANGLADESH 41
3.1. Introduction 41
3.2. Tourism destinations 42
3.2.1. Dhaka 43
3.2.2. Sylhet 44
3.2.3. Chittagong 45
3.3. Hotel Industry's 47
3.4. Conclusion 50
CHAPTER FOUR. RESEARCH METHODOLOGY 51
4.1. Introduction 51
4.2. Research Design 51
4.3. Population & Sampling Framework 54
4.4. Issues of Precision and Confidence in Determining Sample Size 55
4.4.1. Precision 55
4.4.2. Confidence 56
4.5. Data Collection Process of the Study 58
4.5.1. Research Instruments 59
4.5.2. Pilot Study of the Survey Instruments 62
4.5.3. Validity and Reliability of the Study Survey Instrument 64
4.6. Data Analysis Method for This Study 65
4.6.1. Factor Analysis 65
4.6.2. Descriptive Analysis 66
4.6.3. Correlation 67
4.7. Conclusion 68
Chapter Five. Data Analysis 69
5.1. Introduction 69
5.2. Data Analysis 69
5.3. Decision through Analysis 76
CHAPTER SIX. CONCLUSION & RECOMMENDATION 78
6.1. Introduction 78
6.2. Recapitulation 78
6.3. Findings 79
6.4. New knowledge for future study 80
6.5. Limitations 80
6.6. Suggestions 82
Reference 84
LIST OF APPENDIXES 10
APPENDIX A. Questionnaire 110
APPENDIX B. GOOGLE FORM ANALYSIS 116
APPENDIX C. Raw data 130
APPENDIX D. POPULATION 135
Table 4.1. KMO and Bartlett's Test of Sphericity 66
Table 4.2. Correlation analysis 67
Table 5.1. Sample distribution 69
Table 5.2. Study measures, means, validity and reliability 71
Table 5.3. Results of regression 75
Figure 1.1. Daejeon city of South Korea 21
Figure 2.1. Theoretical framework 38
Figure 3.1. Lalbag Fort of Dhaka 44
Figure 3.2. Tea Garden of Sylhet 45
Figure 3.3. Kaptai Lake of Chittagonj 46