Title Page
Contents
국문 초록 11
Abstract 13
Chapter 1. Introduction 15
1.1. Background 16
1.2. Purpose 18
1.3. Method 19
Chapter 2. Literature Review 26
2.1. Review of museum-related theories 27
2.1.1. Origin and development of museums 27
2.1.2. Evolution and reposition of museum functions 28
2.2. Research review of museums CACP 29
2.2.1. Basic concepts of museums CACP 29
2.2.2. Analysis based on basic concepts 32
2.3. Research review on the design and development theory of museum cultural and creative products 38
2.3.1. Maslow's theory of demand 38
2.3.2. User experience hierarchy theory 39
2.3.3. Research on the design hierarchy of museum CACP 40
Chapter 3. Research on the core design method of "Four Elements" for museum cultural and creative products 42
3.1. Research on cultural connotation elements 44
3.2. Research on functional elements 46
3.2.1. Practicability 47
3.2.2. Aesthetics 49
3.2.3. Education 49
3.2.4. Entertainment 50
3.3. Research based on design elements 51
3.3.1. Design elements 51
3.3.2. Design thinking 52
3.3.3. Design category 54
3.4. The empathy element in museum CACP 56
Chapter 4. Construction of design process 57
4.1. Analysis based on product requirements 59
4.1.1. User research 59
4.1.2. Competitive product analysis 61
4.2. Analysis based on design concept 64
4.2.1. User portrait 64
4.2.2. Positioning 65
4.3. Analysis of the "four elements" core design method 69
4.4. Product based on evaluation and analysis 72
4.4.1. Evaluative feedback 72
4.4.2. Product optimization 73
Chapter 5. Design practice and methods of cultural and creative products in museums 75
5.1. Survey overview 76
5.2. Design of CACP for QI culture museum 83
5.2.1. "XIZUN" CACP design 86
5.2.2. "Jiang Taigong Fishing" CACP design 89
Chapter 6. Data Analysis and Testing of Experiments 92
6.1. Evaluation feedback 93
6.2. Product Iteration 96
6.3. Results analysis 97
Chapter 7. Conclusion 99
7.1. Research conclusions 100
7.2. Practical contribution 101
References 103
[Table 1-1] Statistical analysis of museum categories 22
[Table 2-1] Statistical information about national culture and associated fields 36
[Table 3-1] Category research of CACP in online museums 55
[Table 4-1] Product market competition level 62
[Table 4-2] Product & Marketing Research(schematic diagram) 63
[Table 4-3] Product optimization analysis table 73
[Table 5-1] QI Cultural museum user survey 78
[Table 5-2] Product & Marketing Research 82
[Table 5-3] Design of CACPs for "XIZUN 87
[Table 5-4] Design of CACPs for "Jiang Taigong fishing" 90
[Fig 1-1] Number of Tmall Cultural Innovation Store subscriptions 20
[Fig 1-2] Museum CACPs display 24
[Fig 2-1] Definition of the evolution of the museum 27
[Fig 2-2] Relationship between CACP and museum CACP 30
[Fig 2-3] National Museum of CACP-ice cream 31
[Fig 2-4] Annual trend of publications (CNKI) 33
[Fig 2-5] Proportion of subject distribution (CNKI) 33
[Fig 2-6] Children's literacy card book, William plush toy combination 35
[Fig 2-7] Relationship between Maslow's theory and museum CACP design. 39
[Fig 2-8] User Experience level 5 40
[Fig 2-9] Correspondence among the three 41
[Fig 3-1] Four Elements of Museum CACP Design and Development 44
[Fig 3-2] Suzhou Museum CACP 45
[Fig 3-3] Factors of Cultural Element: Museum CACP design 46
[Fig 3-4] Four factors of Function Element: Museum CACP design 47
[Fig 3-5] The palace museum calendar 48
[Fig 3-6] Three Factors & Three Applications of Design Element: Museum CACP design 52
[Fig 3-7] Design Thinking Factors Museum CACP design 54
[Fig 4-1] Design flow chart of museum CACP 58
[Fig 4-2] User research and analysis methods 59
[Fig 4-3] Location analysis chart 66
[Fig 4-4] Product positioning reference chart 68
[Fig 4-5] Correlation diagram of "four factors" core design method 70
[Fig 5-1] Users' attention to the cultural relics of Qi Culture Museum 84
[Fig 5-2] Users' attention to the history and culture of Qi Culture Museum 85
[Fig 5-1] Extraction of XIZUN form[내용없음] 8
[Fig 5-2] "XIZUN" cultural creation design 88
[Fig 5-2] "Jiang Taigong fishing" cultural creation design 91
[Fig 6-1] User travel chart 94
[Fig 6-2] Analysis chart of user satisfaction 96
[Fig 6-3] Product cycle diagram 97