Title Page
ABSTRACT
Contents
I. Introduction 12
1. Why public diplomacy 12
II. Literature Review of Old Public diplomacy and New Public Diplomacy 16
1. The concept of Public Diplomacy and New public diplomacy 16
2. The appearance of New Diplomacy in 21 century 20
III. The History of ROK's Cultural Diplomacy 25
1. Cultural diplomacy in 1950's~1970's 27
2. Cultural and Sports Diplomacy in 1980's 31
3. The Expansion Prospect of Public and Cultural Diplomacy in 1990's 34
4. The Communicating Cultural Diplomacy with the world in 2000's and the Appearance of the New Public Diplomacy 36
IV. The Necessity of New Public Diplomacy 38
1. The Shift of Diplomatic Environment and the Rule 38
2. The Advantages of New Public Diplomacy for ROK 40
V. The Adaptation of New Public Diplomacy and Current Status 44
1. The Introduction of New Public Diplomacy 44
2. The Implementation Process of New Public Diplomacy and the Activities of the Subjects 46
2-1. The Implementation Process of New Public Diplomacy 47
3. The Subject of Public Diplomacy of ROK 53
3-1. Public Subjects 53
3-2. Private subjects 68
4. The Status of the implementation of the Public Diplomacy in ROK 72
VI. The Necessity of Internal Public Diplomacy and the Unification Diplomacy 82
1. The Expertise Suggestion about the Inner Public Diplomacy 82
2. The Exploring Development for the Future of Public Diplomacy of ROK - Unification Diplomacy 84
VII. The Limitation and Suggestions 88
VIII. Conclusion 94
References 102
국문초록 104
〈Table 1〉 Comparison of Three Types of Diplomacy 23
〈Table 2〉 The Subjects of Public Diplomacy in Korea on the Governmental Level 50
〈Figure 1〉 The Five-phrase Framework for Analyzing Public Diplomacy 48
〈Figure 2〉 Categories of Public Diplomacy 49
〈Figure 3〉 Country by Country: Trust vs. GDP per capita 98
〈Figure 4〉 National Brand Index 99