Title Page
Abstract
Contents
I. Introduction 11
1.1. Motivation 11
1.2. Issues and Problems in POP industry 12
1.3. Overview 14
II. Background 15
2.1. Historical Background 16
2.2. Design Background 17
2.2.1. Georges Braque 17
2.2.2. Jonathon Ive 18
2.2.3. Golan Levin 21
III. The System for iPOP 22
3.1. Elements and Display Design 22
3.1.1. System Components: iPOP Prototype 22
3.1.2. System Concept: iPOP Prototype 24
3.1.3. System Design: iPOP Prototype 25
3.1.4. Product Design: iPOP Prototype 26
3.1.5. Contents Design: iPOP Prototype 27
IV. Experiment 29
4.1. Member of Participants 29
4.2. Preparation for Experiment 33
4.2.1. Question after Experiment 33
4.2.2. Question & Classification 33
4.2.3. Observation & Classification 34
4.3. Scenario 35
4.3.1. Scenario of iPOP Prototype embodiment (Tag with Information) 35
4.3.2/1. Scenario of iPOP Prototype embodiment (Tag with no Information) 37
4.4. Result of Experiment 39
4.4.1. Result (iPOP)-First test 39
4.4.2. Result (iPOP)-Second test 41
4.4.3/2. Result of Experiment (compare three different type) 42
4.4.4/3. Minor Problems in Experiment iPOP 43
V. Conclusion 44
VI. Future Work 46
국문요약 47
References 49
Acknowledgements 51
Curriculum Vitae 52
Table 1. Gender Difference of Tester 29
Table 2. Age Difference of Tester 29
Table 3. Degree of Experience in Testers 29
Table 4. Condition of Testers 30
Table 5. Degree of Interesting about “Samsung” Company 30
Table 6. Degree of Interesting about Samsung Cellular Phone in Testers 31
Table 7. Using Samsung Cellular Phone in Testers or not 31
Table 8. Education Back Ground 31
Table 9. Spend money for Using Cellular phone 31
Table 10. What is meaning of the interaction? 32
Table 11. Condition : Didn’t know the experiment 40
Table 12. Condition : Know the experiment 40
Table 13. Condition : Tag don’t have an information data 41
Table 14. Condition : Tag has an information data 41
Table 15. Condition : Tag don’t have an information data 41
Table 16. Condition : Tag has an information data 42
Table 17. Which one is fast to get information? (count a second) 42
Table 18. How long stay after getting information? (count a second) 43
Table 19. Compare the interaction area (count a second) 43
Figure 1. Typical television and IPTV interface a) existing TV(Left) [30] b) IPTV(Right) [31] 14
Figure 2. Georges Braque’s paintings Fox. 1911. Dry point (Left) Georges Braque. Man with a Guitar. 1912. Oil on canvas (Right) [29] 18
Figure 3. The view point of iPOP and Braque’s The view point of Braque’s works (Left) The view point of iPOP (Center, Right) 19
Figure 4. Apple iPod interface first generation.2001(Left) second generation.2002(Center) fifth generation.2005(Right) [26] 19
Figure 5. Different generation of iPod first generation.2001(Left) second generation.2002(Center) fifth generation.2005(Right) 20
Figure 6. finger print of different generation finger print of generation.2001 (Left) finger print of second generation.2002(Center) finger print of fifth generation. 2005(Right) 20
Figure 7. Messa di Voce (2003: Golan Levin, Zachary Lieberman, Jaap Blonk, and Joan La Barbara). It augments the speech, shouts and songs produced by two virtuoso vocalists with real-time interactive visualizations [28] 21
Figure 8. Media Art Tool Kit 23
Figure 9. Firmsys RFID Reader Ver 1.1p 23
Figure 10. IR Sensor; Sharp Long Distance Measuring Sensor GP2Y0A02YK 24
Figure 11. System Block-Diagram 26
Figure 12. Sketch of iPOP a) Original Sketch of iPOP b)Final Prototype of iPOP (Right) 27
Figure 13. Graphic User Interface in iPOP a) Smasung b) Anycall c) Product detail d) Map 28
Figure 14. Expeiment in“Namsung” hallway a). User walks on hallway b). User indicates the image changes suddenly c). User goes to iPOP closely, and detecting user information from FRID card d). User find the right information e). User plays it 35
Figure 15. Graphic User Interface in iPOP with personal information tag 36
Figure 16. Graphic User Interface in iPOP without personal information tag 38
Figure 17. Graphic User Interface in iPOP 40