Title page
Abstract
Contents
I. Introduction 11
1. Mobile Learning 14
2. Literature Review 19
2.1 Theory of Reasoned Action 19
2.2 Technology Acceptance Model 20
3. Research Model 23
TAM 24
Perceived System Quality 25
Perceived Contents Quality 27
Subjective Norm 27
Perceived Cost 28
4. Research Methodology 30
4.1 Data Collection 30
4.2 Reliability and Validity of Measurement Model 33
5. Empirical Results 35
5.1 Measurement of Model Fitness 35
5.2 Hypothesis testing 37
6. Conclusion 40
6.1 Summary 40
6.2 Contribution 41
6.3 Limitation and Further studies 42
국문요약 44
Reference 46
Appendix 50
Acknowledgement 56
Table 1. E-learning Business Total Sales 15
Table 2. Comparison between e-learning & m-learning 17
Table 3. Descriptive statistics of the samples 31
Table 4. Definition of Measurement 32
Table 5. Convergent validity and internal consistency reliability 34
Table 6. Overall Model Fit Indices 36
Table 7. Results for Hypotheses Test 39
Figure 1. E-learning area 16
Figure 2. Theory of Reasoned Action (TRA) 20
Figure 3. Technology Acceptance Model (TAM) 22
Figure 4. Research Model 23
Figure 5. Result for the users 37