title page
ABSTRACT
Contents
1. Introduction 10
2. Literature review 12
2.1. Classification of blog 12
2.2. Applications of blog 13
2.3. Evolution of blog 16
2.4. Overview of Cyworld 16
3. Methodology 20
4. Results; The Successful Factors of Cyworld 23
4.1. User-oriented service 24
4.2. Well-established contents and systematical dimensions 30
4.3. SK Communications' capability 33
4.4. Adaptive form of blog; based on Korea conditions 37
5. Conclusion and Discussion 39
국문요약 41
References 43
Acknowledgements 48
Curriculum Vitae 49
[Table 1] Business uses of blog; Sources from Ives Ives and Watlington (2005) 15
[Table 4] Adapted methodology and details 20
[Table 5] Characteristics of respondents; First interview 21
[Table 6] Characteristics of respondents; Second and third interview 22
[Figure 2] The number of member of Cyworld 18
[Figure 3] The number of daily average visitors 18
[Figure 7] Successful factors of Cyworld 23
[Figure 8] Cyworld blogers' Internet lifestyle 24
[Figure 9] Survey on desire for self-expression of consumers… 27
[Figure 10] Complexity of human network in Cyworld blog 28
[Figure 11] Comparison of blogs and online community 35